
SELECTED PROJECT / CASE STUDY
THE BRIEF
Brand World · Campaign · Experience

A festival written across the land
Field / Notes brings moving image, sound and performance into an environment already charged with scale. Its identity had to frame the programme without competing with the landscape.
A simple slash became an editing device, a path and a signal. It cuts across type, image and physical space, creating one recognisable gesture that can be used by many collaborators.
Identity as a shared instrument
Rather than prescribing fixed layouts, the system gives curators and artists a small set of strong behaviours. The programme can change completely each year while the festival remains instantly itself.
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SELECTED RESULT