Red land artwork across an Icelandic landscape

SELECTED PROJECT / CASE STUDY

Field / Notes

Field / Notes

Field / Notes

Field / Notes

Reykjavík

Reykjavík

2025

2025

THE BRIEF

Brand World · Campaign · Experience

A festival identity that turns a changing landscape into a moving screen.

A festival identity that turns a changing landscape into a moving screen.

Field Notes moving-image festival at night

THE STORY / THE SYSTEM / THE RESULT

THE STORY / THE SYSTEM / THE RESULT

A festival written across the land

Field / Notes brings moving image, sound and performance into an environment already charged with scale. Its identity had to frame the programme without competing with the landscape.

A simple slash became an editing device, a path and a signal. It cuts across type, image and physical space, creating one recognisable gesture that can be used by many collaborators.

Identity as a shared instrument

Rather than prescribing fixed layouts, the system gives curators and artists a small set of strong behaviours. The programme can change completely each year while the festival remains instantly itself.

The place was never a backdrop. It was the central character.

The place was never a backdrop. It was the central character.

SELECTED RESULT

9

9

DAYS OF FILM, SOUND AND LIVE COMMISSIONS

DAYS OF FILM, SOUND AND LIVE COMMISSIONS

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