One idea, eighteen markets

Runa was entering a crowded cultural landscape with a product people understood but a point of view they had not yet met. The launch needed recognition without relying on category conventions.

A direct verbal idea and a kinetic visual grammar became the organising principle. Portraiture, colour and motion could flex locally while the campaign remained unmistakably one world.

Designed to travel

The final toolkit made speed a feature rather than a compromise. Teams could adapt film, outdoor, social and retail executions without sanding away the tension that made the idea memorable.